Colorado Springs SEO is a niche within itself, as is any local search engine optimization practice. Hiring a local company to handle your SEO is not a necessity, although it has proven to be advantageous both competitively and practically. Seo is defined as the systematic process that goes into accumulating organic traffic without paying for the actual traffic itself. Google, Bing, Facebook, Instagram, and every other platform out there has a system that places the highest rated organic content at the top of the page, therefore collecting tons of traffic. The rating systems that these platforms use to rank your content are algorithmic, and thus respond to specific data in a way that is measurable and relatively predictable. This results in businesses climbing the ranks of search engines and potentially earning returns on investments at a higher percentage than virtually any other category of marketing. It is important to remember that SEO is not solely about volume, a large portion of our focus is increasing the quality of current and future traffic that your business is experiencing both online and in person. Although the process in its entirety takes time to unfold, results regarding small victories and vastly improved brand image benefit your company immediately.