Brand strategy, along with branding, are subjects that are universally agreed upon regarding importance, but rarely understood when discussed in depth. Why? What is it about branding that is so easy to recognize, yet so hard to articulate? The answer is emotion. A brand is not a logo, product, service, or organization. A brand is defined as the perception and feelings that arise when a current or potential consumer crosses paths with a portion of your company. Therefore, branding can be described as the art of shaping the perception and feelings that are associated with your business. Nike has a way of ensuring that their customers feel inspired and productive when wearing their apparel. Apple has a way of instilling a sense of culture and pride when it comes to owning their products. Brand Strategy pertains to the systematic process and components that companies like Apple and Nike utilize to transfer emotion to their respective customers. At Commerce Puzzle, our brand strategy service is a multi-prong process filled with best practices that are designed to give your company a voice. Businesses that take advantage of this service are typically looking to increase revenue through accurate targeting and meaningful customer communication. Increase your impact today!