An Intro To Ethels Club
Founder Najla Austin is putting something together in Brooklyn that continues to prove its importance throughout every step of the startup process. A project that has taken a snowball effect significant enough to grab the attention of The New York Times. Ethels Club, the first private membership and coworking space for people of color, is a long overdue establishment that is being provided to Brooklyn, New York by the best possible owner we can think of. Hyperbole? Not at all. Looking for experience? Najla Austin comes from a real estate technology and hospitality background, working at two early stage startups which successfully raised successful seed rounds from funds like NEA and Founder’s Fund. Looking for fresh ideas? Najla states that Ethels Club will feature a robust coworking area that is being built to inspire creativity and promote business to business interaction. Looking for something new? The establishment will feature a ready-to-rent podcast room to keep up with one of the largest growing industries in the world.
Sounds amazing, right? Let’s face it. Lofty ideas led by old money have a habit of under delivering, and disappearing. The reason is usually a lack of connection with younger professionals and creatives, a favorite amongst larger corporations to target for business. Is that a worry for Ethels Club? Not at all. Najla Austin happens to be 27 years old! 27. To have someone that young, that experienced, and this determined to create a genuinely innovative space for millions is something we simply have not witnessed before. Najla’s’ youth has played a large roll in her ability to connect with young professionals, and it is apparent in the numbers. Upon the announcement of the business, she happened to gain over 700 sign-ups and inquires before she could even get through the first month. No fancy website, no elegant announcement, just something that people need and they responded as such. That shows the power that technology can have for a brand that is delivering what people truly desire. Although anyone is welcome to the club, regardless of skin color, Najla is clear about the upfront commitment to advancing black and brown communities that is needed to be a member.
Our conversation with Najla Austin was one filled with excitement, joy, and a sense that we were speaking to an owner that has things under control. We could not wait to get the opportunity to learn more about Ethels Club, and the owner to owner sitdown did not disappoint. Check out the interview with Najla Austin below:
"Positive and Creative Atmosphere"
One on One With Najla Austin
Question: “What inspired you to start a business that focuses on culture first?”
Question: “Would you consider your business a coworking space? If not, what are the reasons?”
Question: “With a background in raising capital as successful as yours, thinking about growth is something that you probably cannot help. With that said, do you envision your company spreading across the United States at some point?”
Question: “How would you say that the coverage gained in the New York Times helped your business, if at all?”
With over 10,000sqft of shopping, coworking, tech, and business, this space is truly unique.
A focus on displaying local black and brown owned merchandise is a highlight of Ethels Club.
Coworking is blowing up across the United States, and now it is going to be done with a focus on young professionals.
The energy throughout the environment is versatile with a beautiful terrace to rejuvenate you.