Brand Identity: Design Your Culture
Colorado Springs Web Design & Advertising Consultancy
Business Design Consultancy Services
Colorado Springs web design and branding consultancy are how we got our start. Now, with customers from coast to coast, we focus on a style of branding that pushes modernism and analytics to new heights. Branding is a subject that is universally agreed upon regarding importance, but rarely understood when discussed in depth. Why? What is it about branding that is so easy to recognize, yet so hard to articulate? The answer is emotion. A brand is not a logo, product, service, or organization. A brand is defined as the perception and feelings that arise when a current or potential consumer crosses paths with a portion of your company. Therefore, branding can be described as the art of shaping the perception and feelings that are associated with your business. Nike has a way of ensuring that their customers feel inspired and productive when wearing their apparel. Apple has a way of instilling a sense of culture and pride when it comes to owning their products. Brand Strategy is the systematic process and the components behind it that companies like Apple and Nike utilize to effectively transfer emotion to their respective customers.
At Commerce Puzzle, we recognize that your return on investment in the marketing and advertising departments are one of the leading factors in your business’s ability to both grow, and sustain. Because of this, we have developed an analysis-based design process that focuses on solving a wide variety of client to consumer issues through impactful and emotional design, all supported by data relevant to your industry. Our team begins with an intuitive data collection process that is influenced by previous consultations held between you and our strategy team. It is essential for our team to listen, expand on, and help guide you in creating a direct company vision during the strategy stage. We do this to develop clear parameters for data collection to ensure that our business design, web design, graphic design, or motion design represent your company and its captured emotion in its entirety. At this point, your business has discovered its identity, solidified its culture, and defined its objectives through the strategy stage. The following steps in our analysis-based design process include wireframing, intensive content development, and a list of services dedicated directly to your relevant industry. Giving your business a voice is our passion, set up a consultation with our team to learn more.
We combine art and analytics to develop a formula that allows your business to communicate effectively, emotionally, and professionally.
Create a digital footprint that allows you to communicate with your audience beyond their expectations.
A content management system (CMS) contains the software needed to publish, edit, and distribute content across the web. At Commerce Puzzle, we build on systems that give the business owner an opportunity to handle transactions and do minor tweaks without the need of a developer after inception. We offer tailored open source services through WordPress, or startup solution services through Squarespace.
Search engine optimization (SEO) can be defined as the practice of communicating with companies that control search inquires (Google, Bing, Yahoo, etc) to ensure that your content is getting in front of as many potential consumers as possible. This is done through a series of on page and off page optimization audits, positioning, expanding your digital network, and implementing a strategy that is catered to reachable keywords that are related to your company.
User experience (UX) and user interface (UI) design are what keep loyal customers coming back to companies like Apple, Microsoft, Sony, Google, and more. While both fields are required to work together cohesively to deliver a high-end product, they demand completely different professional skill sets, and each one starts with you. During the consultancy stage, you and our design team will develop a vision for the consumer experience while browsing your website. When this vision is brought to light, the analytical and technical portions of UX design will begin, while preliminary work for in the UI department gets underway.
Both the Colorado Springs web design market and national web design market have played a crucial role in providing our team with valuable experience in the security department. We deploy a wide range of best practices to virtually eliminate some of the most common forms of online attacks against businesses. All of our partners have the option to leave the hosting and security in our teams’ hands, drastically decreasing risk and increasing the amount of time that you can spend running your business.
With over 88% of all shopping still done in stores, the online market has massive room for growth. Consumers are beginning to expect that businesses are technologically sound and offer basic online options. At Commerce Puzzle, we recognize the power of an e-commerce platform and have specialized in the area since the inception of our company. We have online business solutions for every sector, with no limitations. Shippable items, downloadable content, membership access, online courses, online coupons, automation, and more.
Businesses Using SEO
Successfully transferring emotion to your customers is what separates the elite from the rest of the pack. Make them feel just like you.
The most influential companies in the world often have the simplest logos. Minimalism creates timelessness.
Creating a logo that represents the culture and direction of your company cannot happen unless we uncover the foundation that your passion stands on. Strategy sessions are designed to lay out the origins of your business, your customers, and more. The session(s) end with a clear explanation of the optimal way to reach your current and potential consumers.
Receiving a new company logo can be one of the most exciting parts of being a business owner. The best way to turn this excitement into measurable improvements in brand recognition is to ensure that you know how to use your logo. Our brand guides deliver clarity on color palettes, dimensions, how to use your logo, and how to handle getting your design onto marketing materials (business cards, banners, and more.)
If your business or startup does not have an in-house design team, the manner that your files are delivered in can save you hours during your marketing runs. Your logo comes via a file delivery system that was designed with the business owner in mind. Your files are easy to locate, read, and come with directions for future reference.
Social media and video are vital components for businesses and startups to develop and sustain a positive brand image. Opting to add-on motion graphic intros and outros for future marketing work is becoming a standard way to brand your company.
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Design takes time, but only because it is expressive. Involving the business owner in the process is merely respecting art in its honest form.
Marketing is essential, as is what happens when you get in front of your customer. Design events to make an impact and steal the show.
Magazine cover, spread, and advertisement design for businesses looking to making a statement.
Menu design for restaurants and startups that know capturing your customer with culture will lead to higher conversion rates and better consumer retention.
Cards, banners, flyers, apparel, and any other marketing materials that your business needs for upcoming events designed by our team, from scratch.
We can take care of any of your static or motion graphic design services at the startup or corporate level. With years of combined experience condensed into a new company that is big on modernism, your design is sure to have a calculated impact on those who view it.